Why AI sounds like every other recruiter
Open AI, ask it to write a LinkedIn post or an outreach message, and you get something… fine. Competent. Technically correct. And completely generic. It could have come from any recruiter in any market. Most people read that and conclude AI "doesn't really work for them."
It does work. They just skipped the briefing. There are two reasons the output sounds generic, and they're both fixable.
The context gap
AI doesn't know what you do, who you serve, or what your market actually worries about. So it writes for "a recruiter" in general, relevant to no one in particular.
The voice gap
Even when the content is right, it doesn't sound like you. Your rhythm, your phrasing, the words you'd never use. None of it is there. It reads like a brochure.
Same task. Same tool.
"In today's competitive talent landscape, retained search offers organisations a strategic advantage when securing top-tier executive talent. A consultative, partnership-led approach ensures the right leadership hire."
"Three months into a search and you're no closer than day one. I see it constantly. They start contingent, it stalls, and by the time we speak the board's already asking questions. The market isn't the problem. The process is."
Nothing changed but the briefing. The first could be anyone. The second sounds like a real person who works in the market, because AI was given the context and the voice to write as one.
Two things, set up once
Give it your context
A short briefing that tells AI your world: your niche, your clients, the problems you solve. Makes the output relevant.
Capture your voice
Show AI how you actually write, then save it as a guide it follows every time. Makes the output sound like you.
Load both into a Project
Drop them into a Project once. Every chat you start inside it is already briefed. No re-explaining.
Give AI your context
Context is what makes the output relevant: the difference between "a post about hiring" and "a post about the exact hiring problem your clients are sitting with." You give AI this once, by writing a short context document and keeping it in a Project. Then every chat inside that Project already knows your world.
Your AI context
Fill the fields below. Keep it short, this is a briefing not a bio. The document builds as you type. Copy it, and paste it into your Project's instructions or knowledge.
Keep it somewhere AI always sees it
In Claude, paste it into your Project instructions, or add it as a file in Project knowledge. In ChatGPT, use a Project or Custom Instructions. In Gemini, build it into a Gem. The principle is the same everywhere: brief AI once, and stop re-explaining yourself in every chat.
Make it sound like you
Context gets AI writing about the right things. But relevant still isn't you. This is the part nearly everyone skips, and it's the part that stops your content reading like AI wrote it. You're going to show AI how you actually write, then capture it so it can do it every time.
Gather your voice samples
AI can't learn your voice from nothing. Pull together five to ten things you've genuinely written: LinkedIn posts that got replies, emails to clients, messages where you were being direct. Not your "best" writing. Your most you writing.
A good sample: you'd still stand behind it, it got a reaction, and it sounds like you talking. Skip anything you copied from a template or that someone else heavily edited.
Extract your voice DNA
Run the prompt below with your samples pasted in. AI analyses your patterns (sentence length, the words you lean on, your tone, and the things you never do) and hands you back a Voice Profile.
Build your Brand Voice Guide
The Voice Profile AI gives you will be roughly right. Read it, and sharpen anything that isn't quite you. Then capture it as a tight Brand Voice Guide below, and load it into your Project next to your context. This is what AI follows every time it writes for you.
The prompt you'll use most
Once your context and voice are loaded, you rarely write from a blank page. You give AI your rough thinking and let it shape, in your voice. This is the prompt for that.
This is the foundation
Context and voice are step one. They make AI sound like you. The full programme goes further: sharpening your positioning, turning your real conversations into market intelligence, and building the BD system around it.