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The Programme
For Recruiters

Build a retained search business that runs predictably.

The complete system to move from contingent to retained, win the right work consistently, and deliver it without losing control. Built by the Retrained Search team. Run alongside a community of search firm owners doing the same work.

The transformation

What changes when you do this properly.

Most recruiters trying to move into retained get stuck in the same place. The proposals don't land. The clients won't commit. The work that does come in feels like a one-off. This programme is designed to fix that, not in theory but in practice. The numbers below come from a real recruiter who went through it.

"
I come from a background of average fee £2,250, and to be pitching to clients and getting agreements for £45,000 deals, it's night and day.
Shannon McKechnie · MBN Solutions
The journey

Foundations first. Then specialist tracks.

Search Foundations is the core programme. The three Accelerators are specialist tracks you take when you're ready to go deeper in a particular direction. You choose what fits.

How to read this: Foundations comes first because the whole system rests on it. The Accelerators are specialist tracks you take when you're ready to deepen one part of the practice. Many recruiters do Foundations and one Accelerator. Some take all three Accelerators over time. The right path depends on where your gaps are now.

01
Start here · Core programme

Search Foundations

Move from contingent to retained, end to end.

  • The complete retained search system, covering mindset, sales and delivery. The methodology behind a 90 to 95 percent completion rate when followed properly.
  • Originate, win and deliver retained work consistently. Scripts and templates for every stage so you stop reinventing each search.
  • Stop competing on speed and fee. Position yourself as the consultant clients actually want to engage, not the agency they tolerate.
I thought retainers wouldn't work for me at all. I'm halfway through the course and have won two retainers, and the course has given me so much confidence to deliver them both. Susanna Gray-Jones · Chime Search
02
Specialist Accelerator

Marketing & AI Accelerator

Make the right clients come to you.

  • Build the AI-powered BD engine that watches your market, identifies retained triggers, and gives you the right reason to reach out, in your voice.
  • A specialist positioning that does the work before the first conversation. Niche, content, lead magnets and masterclasses that make you the obvious choice.
  • A marketing approach that fits how you work. Visible Expert, Strategic Outreacher or Connector. Pick the path that suits you and run it properly.
Case study
Ryan Sheppard
RGF Executive Search, Tokyo

Ryan built an AI-powered BD engine on the Marketing & AI Accelerator. A custom GPT trained on his own case studies and positioning, watching his market for the exact triggers that create retained demand. Leadership changes, regulatory approvals, clinical trial readouts, new companies entering Japan. Within weeks it was generating more qualified leads than he could act on.

The custom GPT for BD, it's working well. Too well. I've had to change it to once a week. It was just sending me stuff every day before I had a chance to act on it.

The result. Ryan finished 2025 at 250 percent of his annual target, including a company-record quarter, and is on track for 5 GM placements and around $1M in fees in 2026. Built on the system, not luck.

03
Specialist Accelerator

BD Accelerator

Win retained work consistently, conversation by conversation.

  • Open the right conversations, with clients who are likely to need retained, not the ones who answer the phone.
  • Run diagnostics that create demand, so clients recognise their own hiring risk and ask you for the structured solution.
  • Handle pushback without weakening the model. Pricing, contingent objections, "we'll think about it." Keep the line, keep the deal.
11 retainers in 3 months. Richard Ollerton · Andersen James Group
04
Specialist Accelerator

Delivery & Account Development

Deliver with the discipline that protects your reputation and grows the account.

  • Run searches that hold their shape under pressure. Hold the briefing, the steering calls, the shortlist meeting. No drift back into contingent habits.
  • Condition the client and candidate throughout, so the process doesn't break when it gets difficult.
  • Turn every search into the next mandate. Build BD into delivery, develop the accounts you already have, and stop starting from zero each quarter.
The best thing we've done as a firm. A multi-hire retainer with $300k fees already. Sean Locke · The Locke Group

Not sure which direction fits?That's exactly what the strategy call is for. We'll look at where you are now and where the leverage is.

Book a call
What runs through everything

It isn't a course. It's a community running the same system.

Every programme runs the same way. Self-paced content you can work through in your own time, live coaching to sharpen as you go, and a community of other search firm owners doing the same work alongside you. The combination is what makes it stick.

Live coaching

Weekly collab sessions, hot seats, and Q&A with the Retrained Search team and the wider community. Bring the deal you're working on. Get a second pair of eyes before you send the next message.

A peer community

Other search firm owners working through the same material, sharing wins, asking the awkward questions. Inside Skool, where the community runs. The conversations alone are worth the seat.

Real scripts and templates

Not theory. The actual scripts, frameworks and templates the team uses. Briefing meetings, diagnostic conversations, pricing pushback, steering calls. You'll have words to use this week.

1:1 onboarding and accountability

Personal onboarding calls to set you up properly and make sure your plan is realistic. Accountability calls to keep you moving when the day-to-day work tries to pull you off it.

The next step

Let's talk about your year.

A real conversation about where you are, where you want to be, and whether this is the right system to get you there. If it isn't, we'll tell you.